Have you ever wondered whether you need to play music in your store or salon change the music you already play? Read on as we explore six key reasons to play music in your retail store.
Surprisingly, music helps to facilitate a feeling of privacy This is because it cuts out the sounds and talking from others in the store, allowing customers to feel as if they are in their own private space.
Creating an atmosphere
Music is powerful and can be used to create all sorts of atmospheres. Whether you want to create an upbeat, playful, relaxing or intense atmosphere, music can do this more easily than any other method, even visuals. It is for this reason that you will often hear music being played in an Eyelash Extensions Gloucester comapny such as http://headkandyhairdressing.com/beauty-treatments-gloucester/eyelash-extensions-gloucester/ as it sets the tone for the treatments and adds to the pampering feel of treatments like this.
Set the pace
In addition to setting the tone, music can influence the pace of shoppers. When you want customers to wander around slowly and pursue at leisure, perhaps simply to make the store look busier, relaxing music can be played. At the end of the day, when you need to empty the store, something more upbeat can get people moving. Interestingly, research has found that the speed at which shoppers walk around does not affect sales.
Music is not just a tool to create a better store experience for your customers; in addition, it can make for a better atmosphere for staff, in turn improving morale and even productivity. Research has found that music makes staff complete tasks faster and with more accuracy.
Cutting the queue
Music cannot make the time in a queue shorter, but it can make it feel shorter. Customers enjoying music as they stand in a queue are less likely to get impatient and leave before making their purchase. All you need to do now is theme the music to the different isles coming from the garage shelving that’s storing all your products. If you organise your products correctly it will sell quicker.
Music can be used effectively in branding. The music you choose to play in store can be used to give customers a sense of who you are and what your products are all about. The best music for business can be supplied by specialists which can also help you to choose the right music for your store.
As you can see, music can help to build a brand, create an atmosphere, give a sense of privacy, and even improve staff productivity. Think about the music in your store today and what you can do to make it work for you.