It’s the same conundrum: you want a website to connect with potential customers, but probably don’t have time, budget or even yet an exact idea of what your final product might look like. The solution? Start quickly with a basic site that can do things you need, then build it up as your business grows. Here’s how to do it right.
Why Speed Matters for Startups
No website means more days when possible clients cannot reach you, investors do not know anything about you and opportunities will disappear. Taking months to finish that one “perfect” website while your soon-to-be-main-competitors gain traction is expensive. An imperfect website today is better than a perfect one in six months.
Reality check: Your business is going to change. Your messaging will refine. Your offering might pivot. An elaborate website is no great gain and simply wasting resources to something you are going to change in the future. For Web Design Swansea, visit https://www.accent-adc.co.uk/service/web-design-swansea/
The Minimum Viable Website
Begin with the basics: a simple homepage to explain what you do and for whom. Do an about page that will establish your credibility. Complement this with a services/products list and a way for site visitors to contact you. That’s it. Five pages maximum.
Use What’s Available
Content writing and WordPress, Squarespace or Wix will make your site look professional in a very short time. No, they aren’t super unique but are; budget friendly and practical solutions that can be easily replaced. You can customise later when you have budget and after word clarity.
The right way: Pick up a good looking template in your segment, tweak colours and fonts to get it close with your brand, then you can publish. This takes one – two weeks in total.
Content Over Perfection
If you don’t have professional photos yet, do not let this hold up your launch! Use quality stock images temporarily. Create your own copy – raw sounds better than polished (when you’re just starting out) As you get customers, testimonials can be added. But if you think branding will happen for you perfectly, it might when your demographic becomes clearer.
Keep in mind: finished is better than perfect. This is everything you can fine-tune later once live and getting feedback on real user behaviour.
Plan Your Evolution
Launch with analytics so you can see what people are really doing. Which pages do they visit? Where do they leave? What questions do they ask? This data will do a lot more for you than just guessing where to improve.
The Lean Advantage
One of the first lessons to take on board is that startups which show their products live and iterate towards product/market fit, do better than “superstealth” mode operations for a few months. Your site should be able to grow with your business, not hold it back.
Start online quickly, message test real customers and iterate. And so, successful startups work on digital presence without spending precious limited resources perfecting it.
