The search engine, Microsoft Bing is an attempt by the company to try and take on the all dominant force that is Google. While Google remains the most popular search engine at present Bing is seriously capable of giving it a run for its money backed up as it is by one of the largest and also dominant suppliers of computer systems. It, like Google, can be a part of a search engine optimisations strategy for marketing your business. The SEO Consultant Ireland based company www.rycomarketing.ie/seo-services/seo-consultant Are one of the best placed organisations that can assist you with getting this right.
Bing was founded in 2009. Microsoft realised that their current search engine Live Search was not a particularly appealing or aesthetically good looking search engine. It was not very user-friendly either. Bing contained all of the same features of Google. It has maps and it has a travel option and the background is shifting to reflect different landscapes set by the user.
However it has struggled to gain any larger share over Google despite the fact that Bing directly links to Microsoft systems such as Cortana and its virtual assistant. Bing is also responsible for Yahoo’s search engines response following a deal. Since 2020 Bing has begun to make some serious inroads into Google’s dominant position. It should also be considered as part of an SEO strategy but whether it will ever become the number one choice for a search engine option remains to be seen.