If you ask a consumer about what the ads annoy you, you may have to stop and think for a long time. Each has its ‘favorites’ among the hated formats and the type of ad that causes despair and frustration. Possibly for many is the favorite among the worst in the announcement that accompanies a video. And certainly, if asked directly to consumers thinking of such ads will break in an avalanche of complaints. You could say that nobody enjoys ads accompanying online video ads and everybody hates them.
The situation is not new, but no less worrisome. If we go back two years ago, and you can hear the frustrated consumer complaints, which showed completely fed up with this type of content and who could not empathize with them. The marks seemed serving advertisements that only made them lose time and experience deteriorated. Years later, the situation is much worse. Video ads are becoming more common and have begun to invade many more spaces and many more places, raiding the consumer when he least expected (or actually when they are already expected: the surfer has noticed that ads video is everywhere and therefore they appear anywhere). The prices of these ads will not stop climbing and interest of marks them has also kept pace. The market has become a sort of scenario in which everyone seems obsessed with these ads and how to make it possible to serve more and more. For more tips visit http://rewardprice.com/
And while the video ad fever is increasing, complaints have not stopped going to the pair. The media have given a long list of ‘practices’ that make consumers more and more frustrated and feel more and more ripped off by online video advertising. Even the most traditional formats get disastrous results in satisfaction surveys: well, only 6% of Internet users receive willingly video ads pre-roll.
What are the reasons why consumers are so sick of these ads?
Brands and media have forgotten the consumer
The point that everyone should start and should make all analyzes on what is causing consumers hate this type of content and this advertising format is a fact that has weighed down the whole strategy in video advertising on internet. In climbing the format and the growing interest of brands and media, all they have forgotten the consumer. They are not thinking about their experience of use or what they will be more responsive or more open to what is going to show but rather on how you can get more slice of this. If everyone is watching videos, I want to be there. If all brands want to buy that ad space, I want to sell it.
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This is what has led to video ads have appeared almost under stones and what has also made these ads are almost anything. The important thing is simply to be and brands have not stopped thinking like that way is damaging everything else.
Video ads are not intended for the network
And with that being and be and brands have entered a sort of debacle in which the important thing is to get the message there, almost regardless of the message itself. What does this do? Often the ads served on the Internet are not exactly designed for network ads. Video ads are very long, very little internet friendly and very forgettable. Brands are not also taking advantage of the full potential of the network gives them. In an interactive environment, in which you can have an immediate response, why keep using worthy of TV ads?
Outrageous form
It is not the only point at which video ads are outrageous and it is not the only one who makes consumers despair. The media have a lot of guilt of some of the elements that make the experience of watching video ads is contemptible.
One of the problems that most infuriates consumers is the fact that the ads are not spaces that should be. For example, the media often put ads in all your videos, regardless that are shorter than the actual ad itself videos. After seeing three ads, the user accesses a 30-second video, which is very outrageous. It is not the only point that leads to anger. The media also put ads on videos that are actually extracted content from YouTube (and therefore not belong to them) or videos sleazy (who has not accessed the video news to find out that is a brute of a wall the means or agency has bothered to edit?).
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They are not the only problems presentation video ads. The media used as starting tactics alone or when the end of another video ad appears on auto run, so frustrating techniques such as video ads that are hidden in the body of the news. To this we must add that many television stations that publish their content on the network do serve ads that are added automatically, badly cutting the content and making the viewing experience less good.
Mobile Internet makes us less receptive to the ‘nonsense’
To all this we must add that consumers increasingly access to video content through their mobile devices, which makes these frustrating ads are served on these devices and eat with it, part of the data employed by the consumer, making the experience even more outrageous.
