Folded leaflets still play a powerful role in physical marketing channels. Get them right, and they can greatly enhance your messaging, brand recognition, and promotional strategy, but what are the elements of an effective folded leaflet? Let’s take a look.
A strong design
Professional folded leaflet printers Cheltenham, such as //wheatleyprinters.co.uk/printing-services/marketing-materials/folded-leaflet-printers/cheltenham/ will tell you that a strong design is essential to the success of any leaflet. Work with a graphic designer to create a compelling design that resonates with your target market.
Brand colours and logo
Make sure your brand is clearly visible, and your logo is correctly rendered and clearly placed in the design. This is vital for visibility and recall.
Appropriate text
Your leaflet will have plenty of space for text. Think about the key messages you want to share with your target audience and remember to include a strong and accurate call to action. Double-check any contact details before you print them.
Strong images
Imagery is key to good design, so choose it carefully. A stock image site can be useful for generic images, but the best images are usually customised for your brand and offer.
The right paper stock
Consider your paper stock and finish for the appropriate audience and message. A premium offer should be reflected in a weighty paper stock, while a sustainable business might choose a visibly recycled paper stock with eco-friendly inks. Speak to your printer for advice and to get the best possible return for your time and efforts.
