When an SME must finance themselves even if they do not need it?

SME

It is true that there are entrepreneurs who suffer from debt aversion, especially before credit institutions, and presume never having contracted financing. But this approach is not necessarily the most appropriate in all cases. Among other things because not all entrepreneurs can take their first steps without funding. Once the “startup” phase has …

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8 out of 10 SMEs and have understood that creating and distributing quality content is key

SME

Content marketing has become an essential tool for businesses, and is easy to understand why: it is natural, relatively inexpensive and shoot the engagement. Therefore the budget for these actions is growing every year, and none of the big companies dispenses an active profile in popular newsletters or send social networks. …

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