Twitter becomes an essential tool of the buying process technology

Twitter

More than half of the users of the platform are considered ‘early adopters’. Social networks have become a tool of the buying process: new products are discovered there, other people’s opinions on the quality of the data received or questions are directed to brands. And when it comes to buying technology …

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Most brands are betting heavily on advertising on YouTube

YouTube Marketing

Until recently, said online video YouTube was saying. Advertisers, therefore, were dumped on the platform to take advantage of one of the formats that gets a higher rate of engagement with the consumer. Today, the number of possibilities grew, as virtually all social networks are betting on the native video. But despite the …

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