Any customer-facing role requires attention to detail. If you have ever worked in retail or hospitality, you will know the power of a perfectly-ironed shirt, polished shoes and a winning smile. The same is true of running a website. In this guide you will learn how to virtually straighten the tie and comb the hair of your website to ensure every visitor has a good experience.
When we invest our money in a product or service, we want to trust that the people behind it know what they are doing. It is vital that you keep abreast of the latest in your industry, whatever this may be, and share your insight with your customers. This can be as simple as writing a blog post about a new trend or as complex as updating your website to support new technology.
Your customers will appreciate you treating your website as you would a real shop. UX Magazine has some great ideas about how to project an attractive image online.
Keep it spick and span
We are all guilty of impatience when it comes to technology; for example, a lag time that would have seemed standard five years ago would now drive us crazy! If customers experience slow running times, broken links or mismanaged content, they are very likely to move to another site and you will lose valuable business.
Test your systems thoroughly and as often as possible. If you find any kinks, iron them out quickly. It won’t hurt to get your systems tested by professionals every quarter or so. Specialists such as the Newry web designers at http://www.rycomarketing.co.uk can offer valuable advice; after all, even the smallest detail can make a difference and it makes sense to keep those eyes peeled!
Transparency for the win!
Recent research by Neuro-Insight found that pushy or ‘shouty’ commercials can be counterproductive. While it is tempting to pack adverts onto your site to boost income, your users may feel bombarded.
Gentle calls to action and some light plugging of relevant and well-respected sites won’t hurt, but keep it light. In a world where it is easy to be tricked into receiving reams of email spam, the companies that stand back and let their products and services speak for themselves are king.